Partners – Fellow Travellers on your Customer Journey
• Product Managers need to consider their route-to-market within the product roadmap
• Your Sales Channel needs to be a persona in your product design
• Selecting your Technology Platform is a Go-to-market decision, NOT a Technology decision
This interactive session discusses the implications for solution companies selling through or planning to sell through different types of sales partners.
Potential Session Suggested by: Donagh Kiernan • Upvoted: 17 May, '22