WTF is GTM (Go-to-Market) and why should product care

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Is GTM a real thing or just notions from the marketing team. A panel of product, marketing, demand generation and GTM experts will debate what GTM is, who owns it, the overlap with product, with plenty of best practices, war stories and potentially some humour.

Seán Broderick, Director Product GTM, Sitecore
Becky Byrne, Director Product Management, Phorest Salon Software
Niamh Dundon, Head of Marketing, Interxion
Barry Marron, Demand Generation, Nitro
Oisín O’Connor, Sr. Director GTM, Salesforce (Chair)

Potential Session Suggested by: Oisin O'Connor Upvoted: 08 May, '22